Packaging design for two brands of an organic family business: Joannusmolen and children's brand Soré.
Joannusmolen is a Dutch family business that has made organic food products for decades. Through a marketing agency I was brought in as graphic designer for two brands: Joannusmolen itself (flours and baking mixes) and children's brand Soré (baby products).
Both brands needed their own visual language while remaining recognisable as part of the same parent company. I worked in a multidisciplinary team with a marketer and project lead.
The design process was iterative: from moodboards and brand analysis — artisanal and trustworthy for Joannusmolen, playful and inviting for Soré — to print-ready files, with care for colour accuracy, legibility and information hierarchy.
Packaging designs for two brands that each speak visually to their own audience, yet together form a coherent whole under Joannusmolen. Delivered print-ready and production-ready.
A free 15-minute intro call, I'll think along, no strings attached.